NIKE ALLSTAR WEEK
2025
For Nike, there is no bigger brand moment than the NBA All Star Weekend. And for 2025, they asked us to be the lead partner for the top floor of their San Francisco flagship store, converting it from retail floor to a must-see destination.
We Don’t Play
NBA All Star Weekend 2025 was Nike’s moment to reclaim their leadership in Basketball and Plastic Sunshine was a key collaborator for this critical event.
Situated in Nike’s San Francisco Flagship store, the 6th floor was flagged to be a set of pinnacle, immersive spaces, creating opportunities for one-of-a-kind brand experiences, as well as hosting celebrity events, all while showing the best of the best of what Nike can be. No small task!
Our team concepted, designed, and produced all elements for the takeover, including the environments, graphics, collateral, the customization experiences, programming, and the overall consumer experience from start to finish.
It was an exciting week for Nike (and for us!) with a never-ending parade of celebrities, VIP’s, Nike Execs, and smiling consumers streaming through the space. The result of the week was a strong showing for the Nike brand, as well as record setting sales for the space. W’s all around!