JORDAN SOHO
The Jordan Brand wanted to make Nike Soho a showcase for their best initiatives and askhed Plastic Sunshine to help level up their retail footprint in New York.
Air Soho
The Nike Soho store is one of the most prominent flagship stores in the Nike fleet and for Jordan, this is a must-win location. Jordan asked us to re-think their retail approach with a more impactful 360 degree merchandising plan, which enabled making a small retail pad look, feel, and function more like a proper Initiative Zone. This new structure helped extend the experience for a key media moments.
We crafted the direction, finalized the design of all the fixtures and environment, then coordinated, fabricated, and installed all elements, building a series of successful initiatives, like Unbannable, Rare Air, Coldest in the Game, Too Easy, and more.